So, she created a media kit to save time communicating with brands. Choi to ask if she'd work with them, what her rates were, and who else she'd worked with. Slowly, more brands started reaching out to Dr. Choi secured her first brand deal in July 2021, a few months after she started posting on TikTok.Īn AI-data-gathering platform for diagnostic radiology contacted her about a collaboration since they thought they'd be relevant to her social-media community and profession. Choi created a media kit to save time and energyĭr. ![]() A radiologist's salary starts at $380,000 annually in Texas, where she's based, according to. "I'm not in it for the money, because the income is going to pale in comparison to what I'll earn one day," she said. She's still working to become a radiologist, but said she plans to continue to posting videos on social media after completing her residency because she values the online community. "The purpose of my videos is to make someone smile or laugh or to make people feel less alone," the 27-year-old said, adding that most of her TikToks have a comedic tone. She said most people who follow her do so to get a glimpse into her career or because they identify with her experiences, like her recovery from an eating disorder. Choi has about 200,000 followers on TikTok and 100,000 followers on Instagram. She also experimented with repurposing her TikToks by posting them as Instagram reels. She fell in love with the platform, and started making videos about what it was like to be a resident, her relationships, and her experience as an Asian American woman. She had been spending her days studying for tests and working in a hospital, and wanted to give her brain a break. Sally Choi finally had some free time in 2021 during her fourth year of medical school, she decided to download TikTok. ![]() She shares the exact 2-page media kit she's used to work with brands like Panera Bread and GoodRx.She's grown her audience across Instagram and TikTok to 300,000 followers.Sally Choi is a medical resident based in Texas who is working to become a radiologist. Account icon An icon in the shape of a person's head and shoulders.
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